Lova vs Flo

Feature	Lova	Flo
Data Storage Location	100% on-device	Cloud servers
Sign-in Options	Apple, Google, Email	Email only
Health Data on Servers	❌	✅
Third-Party Analytics [source]	❌	✅
Data Shared with Facebook [source]	❌	✅
Data Shared with Google [source]	❌	✅
FTC Violations [source]	None	2021 Settlement
Works Offline	✅	❌
Instant Data Deletion	✅	❌
FHIR Export	✅	❌

Feature

Lova

Flo

Data Storage Location

100% on-device

Cloud servers

Sign-in Options

Apple, Google, Email

Email only

Health Data on Servers

❌

✅

Third-Party Analytics [source]

❌

✅

Data Shared with Facebook [source]

❌

✅

Data Shared with Google [source]

❌

✅

FTC Violations [source]

None

2021 Settlement

Works Offline

✅

❌

Instant Data Deletion

✅

❌

FHIR Export

✅

❌

The Key Difference

The fundamental difference is architectural. Flo stores your data on their servers. Lova stores your data only on your device. This isn't just a policy difference - it's a completely different approach to building a period tracker.

The FTC Settlement (2021)

In January 2021, the Federal Trade Commission announced a settlement with Flo Health over allegations that the company:

Shared users' sensitive health data with third-party marketing and analytics firms including Facebook and Google
Made misleading claims about keeping user data private
Violated its own privacy policies

⚠️

FTC Quote

"Flo Health promised consumers that their health information would stay private but violated that promise. The company is now prohibited from misrepresenting its privacy practices."
— FTC Commissioner Statement, January 2021

Why Architecture Matters

Privacy policies can be changed. Companies can be acquired. Employees can make mistakes. But architecture is permanent. When Lova is built without servers that store health data, there's no data to share, breach, or subpoena - regardless of policy changes or ownership changes.

Data Deletion Comparison

Aspect	Lova	Flo
Delete data	Instant, on-device	Request required
Deletion timeline	Immediate	Up to 30 days
Verification	You can verify locally	Trust required
Backup copies	None exist	May exist on servers

Make Your Choice

We believe you should track your health with an app that respects your privacy by design. But ultimately, the choice is yours. We've presented the facts - you can verify them yourself.

Comparison Questions

Is this comparison fair?

Yes. Every claim is factual and cited where applicable. We encourage you to verify our claims about Lova by monitoring network traffic, and the Flo claims through the linked FTC documents.

Has Flo improved since the FTC settlement?

Flo agreed to implement some changes as part of the 2021 FTC settlement. However, their fundamental architecture still involves cloud storage of user data, accounts, and data collection practices that Lova avoids entirely.

Why should I trust Lova?

You shouldn't trust us blindly. That's why we encourage verification. You can confirm our privacy claims by monitoring network traffic or using the app in airplane mode—everything works because everything is local.

Can I migrate my data from Flo to Lova?

If Flo provides a data export feature, you may be able to import that data into Lova. We're working on migration tools to make switching easier.